Layering on the various audience targeting models is exciting and can further refine your digital advertising campaign but is traditionally complex. We want our customers to leverage our expertise to improve the performance of their advertising dollars. DMG has invested in the technology and the team. We specialize in hyper-targeted display, mobile, tablet, streaming tv, and video pre-roll targeted advertising. Utilizing several hundred data partners and proprietary algorithms, DMG can manage all these various complexities on the ad exchanges in milliseconds, at the very point in time when the customer lands on a page. Known in the general sense as programmatic marketing, Targeted Marketing gives advertisers the ability to do something the industry has never before seen: understand exactly how your advertising dollars are performing! With the growth of big data (regarding information about consumers, buying habits, and interests) and innovation of real-time bidding (RTB), advertisers can now select not only what type of client to specifically advertise to but also how much to pay for the ad.
